Marketing Administrator

Marketing Administrator

ShopLC US

Jaipur India

janhavi.garg@vaibhavglobal.com

Posted : 1 year ago

VGL COMPANY OVERVIEW:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewellery, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitisation increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s strategy for mitigating climate change risks. We’re committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’ measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India.  United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

TJC OVERVIEW:

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

SHOPLC GERMANY OVERVIEW:

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/ .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

  1. Teamwork
  2. Honesty
  3. Commitment
  4. Passion
  5. Positive attitude

Role Intro: Marketing Administrator

  • Manage tasks related to marketing activations, content planning, ads campaign set-up, and analytics
  • Explore new ideas and introduce ways to promote Shop LC on various OTT platforms
  • Collaborate with Graphic Design and Copywriting to create all campaign assets
  • Partner with the Digital team to ensure traffic and related sales data associated with the live streams are correctly captured and reported
  • Partner with marketing & the social team to utilize appropriate creative related to the Shop LC brand and support marketing of Shop LC with the distribution partners including on their sites, apps, and social media posts
  • Being accountable for reporting and analysis of traffic on a daily, weekly, and monthly basis is required with an always-on effort to increase viewership and sales.
  • Keep a track of engagement and acquisition trends, analyze content performance, and understand viewership patterns
  • Work to constantly improve the quality and effectiveness of the live stream process and content
  • Partnering with the content team to make sure the live stream is populated with the most up-to-date programming information, images, and related metadata

Requirements and qualifications:

  • Bachelor’s degree in the area of Marketing, IT, Media, or a related field
  • Proven experience with video, media, and technology in relevant industries would be preferred
  • Deep knowledge and understanding of media / social platforms such as YouTube, Facebook, Instagram, etc.
  • Experience of successfully working in a dynamic and demanding work environment
  • Experience working with both internal and external clients
  • Strong communications skills, including reading and writing in English
  • Strong people & project management skills – in a fast-paced work environment
  • Strong knowledge and experience working with technical systems – an innovative and logical thinker
  • Well organized and highly structured individual, with ability to give attention to detail
  • Excellent analytical skills, with the ability to apply data in providing solutions and driving to business goals

The Perks

  • The Great responsibility.
  • A fun-life balance.
  • Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”
  • Attractive financial package for top talent.

Work Location:

  • Jaipur, India
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Job Overview

  • Compensation

    ₹ 350000 Yearly
  • Level

    2
  • Location

    Jaipur India
  • Experience

    1 Years
  • Qualification

    Graduation/Post Graduation
  • Work Mode:

  • Job Type: