Overview:

This is a ‘hands-on-role’ comprising day-to-day delivery of paid media strategies across tjc.co.uk, primarily Shopping but also search, remarketing and programmatic display. Working with the Ecommerce Manager and other key managers you will own the PPC strategy and execution.

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

 

Role and responsibilities:

• Plan and optimise paid shopping/search/display campaigns for the business
• Research & create target keywords
• Write relevant ad copies, ensuring effective campaign and keyword structure
• Analyse & build audience list for various remarketing campaigns including search & display
• Manage & optimise campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation
• Optimise and A/B test different type of campaigns and other elements like audience, ad copies and creatives, landing pages
• Contribute to and execute strategic growth plans
• Provide analysis and manage activity to improve campaign performance
• Responsible for monitoring, tracking and producing accurate and timely reports.
• Manage on page, off site and technical optimisation required for your PPC optimisation strategy.

 

Core skills will include:

• Constantly reviewing success and look for improvements to campaigns.
• A great problem-solving mentality that’s able to overcome obstacles and find solutions.
• An ambitious, energetic self-starter.
• Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
• Takes responsibility and initiative for actions, projects and people.

 

Qualifications and Experience:

• Bachelor’s degree
• Minimum 5 years’ experience actively managing Google Ads accounts
• Strong experience in Google Shopping & Merchant Center
• Ideally holding a Google AdWords Certification
• Ecommerce Exposure is must
• Experience with third party partners such as Criteo
• Strong Excel skills
• Strong Knowledge of Google Analytics
• Good written and verbal communication skills