Growth Director of Ecommerce & Digital

Growth Director of Ecommerce & Digital

Shop LC US

Austin TX, US

VGL Company Overview:

Vaibhav Global Limited, (VGL) is a well-established vertically integrated company, founded in India 35 years ago. Over the years, VGL has built itself to be a vertically integrated retailer with robust supply chain from designing, manufacturing, distributing, and retailing in most advanced consumer markets of the world.  VGL operates globally with offices in the United States, United Kingdom, China, Indonesia, Thailand and Germany.

SHOP LC  Overview:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and serves customers through Live TV programming as well as website . Shop LC ships approx. 25,000 products to its U.S .customers every day. Shop LC, US employs approx. 550 people in operations such as its warehousing, customer service, merchandising, marketing, EComm, live studio, and management reside at the U.S. headquarters in Austin. Shop LC sees a huge market potential in U.S. for its value-based electronic retailing therefore are confident of rapid growth in years to come.

Our value-conscious, interactive omnichannel business model focuses on fine jewelry, beauty, fashion, home decor, and lifestyle products with continued growth in product offerings. have spent years selling jewelry to the major US retailers like QVC, HSN, WalMart, Macy’s etc.,, and perfected our products and methods before launching our own retail in 2007. ​ ​ Shop LC is vertically integrated, owning 65% of our existing manufacturing. We have three distinct online retail formats at i) Traditional catalogue with over 20,000 SKU’s live at any given time, ii) Live shopping 24/7 streamed and fulfilled from our Austin headquarters and iii) $1 No reserve Rising online Auctions of fine jewelry and fashion launching approx. 20,000 auctions per day.

Other Retail Units of VGL Group :

TJC, London, UK established in 2006 serve customers through Live TV as well as website TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions like LC supported by extended teams in India. TJC also sees huge market potential in UK, Ireland and Scotland.

ShopLC Germany was launched 2021 in Dusseldorf, Germany. Digital website was launched in April ( and TV broadcast was launched in September. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe.

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

  1. Teamwork
  2. Honesty
  3. Commitment
  4. Passion
  5. Positive Attitude

Role Intro: - As Director, responsibilities include analyzing, reviewing, recommending strategies and tactics to drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Your Key Responsibilities:

  • Ownership and management-
    • of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Digital Marketing.
    • of Ecom marketing including social media search, affiliates and influencers
    • of SEO measurements and monitoring methodologies
  • Direct and manage internal and external partners teams
  • Provide expertise on current eCommerce industry best practices.
  • Advise cross-functional teams (e.g. Logistics, Services, Merchandising etc.) to ensure eCommerce principles are incorporated
  • Identify new areas of eCommerce opportunity beyond current organizational thinking.

What to Bring :

  • Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Must be a seasoned professional in the digital retailing market, with strong D2C experience.
  • Must have extensive knowledge of ecommerce technologies and tactics.
  • Must have understanding with the ability to interpret data and draw conclusions to implement new ecommerce strategies.
  • Must have proven success in developing and rapidly growing digital D2C brands.


The Growth of E-commerce & Digital will report to ShopLc Business head (USA).


  • Ecom Product Team
  • Content Writing Team
  • Social Media Team
  • Digital MarketingTeam
  • Affiliates Team

Work Location: Austin, Tx (US)

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Job Overview

  • Compensation

    ₹ 0 P/A
  • Level

  • Location

    Austin TX, US
  • Experience

    10 Years
  • Qualification

    Post Graduate