Sr. Manager E-Commerce

Sr. Manager E-Commerce

ShopLC US

Jaipur, India

krishan.acharya@vaibhavglobal.com

VGL COMPANY OVERVIEW:
Vaibhav Global Limited, (VGL) is a well-established vertically integrated company, founded in India 35 years ago. Over the years, 
VGL has built itself to be a vertically integrated retailer with robust supply chain from designing, manufacturing, distributing, and 
retailing in most advanced consumer markets of the world. VGL operates globally with offices in the United States, United 
Kingdom, China, Indonesia, Thailand, and Germany.
VGL is a publicly listed company on Indian stock exchanges (both BSE and NSE) and has private equity investment from well-known 
PE investors.
The company has a group turnover of approx. Rs. 2,500 Crore (FY 2020-2021) and employs over 4000 people globally. VGL has its 
head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract 
workers.
Vaibhav Global Limited is a highly socially responsible company. We pride ourselves for our “Your Purchase Feeds Program” where 
every item sold at our retail units result in a meal for a hungry child. We run this program predominantly in India through Akshay 
Patra with smaller portion in US through ‘No Kid Hungry’ and in UK through ‘Magic Breakfast’. Since the start of this program six 
years ago, we have distributed 54 million meals with current run rate of 54,000 meals daily. We encourage our team members to 
donate at least two hours every month for charitable causes that is tracked through our performance system.
Vaibhav Global Limited is an environmentally responsible company. Our 100k sq. ft factory in Jaipur is Leeds certified “Platinum 
level green building”. We generate 100% of our India energy needs from solar panels. We minimize plastic use and recycle most
of what we use. We are highly conscious of energy efficiencies across our operations.

SHOPLC OVERVIEW:
A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US as well 
serve customers through website https://www.shoplc.com/  . Shop LC ships approx. 25,000 products to its U.S .customers every 
day. Shop LC, US employs approx. 550 people in operations such as its warehousing, customer service, merchandising, marketing, 
EComm, Marketplaces, live studio, and management reside at the U.S. headquarters in Austin, with extended support from the 
Global Headquarters in India. Shop LC sees a huge market potential in U.S. for its value-based products through TV, Web, OTT, 
Marketplaces, and social channels.
Our value-conscious, interactive omnichannel business model encompasses fine Jewelry, beauty, fashion, home decor, and 
lifestyle products with continued growth in product offerings. Shop LC is vertically integrated, owning 65% of our existing 
manufacturing. We are a Great Place to Work certified company.

TJC OVERVIEW:
A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as serve 
customers through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs 
approx. 220 people in London in various divisions like LC with extended teams in India.

SHOPLC GERMANY OVERVIEW:
ShopLC Germany was launched 2021 in Dusseldorf, Germany. We are very excited with this new market and see tremendous 
growth potential in Germany and entire Europe. ShopLC Germany serve customers through website https://www.shoplc.de/ .

Our Purpose:
Delivering joy.

Our Vision:
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:
To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

1. Teamwork
2. Honesty
3. Commitment
4. Passion
5. Positive attitude

Role Intro- Senior eCommerce Manager
We are looking for an experienced and result-driven Senior eCommerce Manager to join our dedicated E-Commerce team!

Responsibilities:
• As Senior eCommerce Manager is responsible for driving the overall operations of the eCommerce business to generate sales 
and meet business goals.
• Grow our eCommerce capabilities (www.shoplc.com) by developing and implementing marketing programs, digital content, 
and new best practices. This includes merchandising, promotions, sales, and new product launches.
• Manage milestones, deadlines and scheduling for multiple simultaneous projects, keeping the team up to date with progress 
and decisions.
• Able to handle a big team and align them towards business goals and sales target.
• Evolve website KPIs and provide regular on-going reporting to full organization.
• Develop and execute a monthly promotional calendar based on a balance of proven marketing and merchandising strategies, 
as well as testing of promising hypotheses.
• Oversee email marketing, digital advertising, social media advertising and campaign performance.
• Push the boundaries of our branding and Ad content with on obsessive focus on understanding the jewelry buyer and 
engaging with them.
• Manage routine site maintenance including new item launches, pricing/promos, and content refreshes.
• Promote/prioritize any site enhancements and development work that will improve results.
• Identify opportunities to evolve the technical team (Salesforce platform) and work with the Product team to prioritize needs 
and resolve issues.
• Actively analyze performance through web analytics and report out on site performance to the broader team.

Qualifications:
• Overall 12+years of experience including 5+ years exclusively hands-on experience managing an ecommerce website, multichannel marketing and/or digital advertising.
• Bachelor's/master’s degree in marketing, communications, or equivalent. MBA preferred.
• Experience with merchandising, sales planning and managing the site experience.
• Deep knowledge of Commerce technologies; ecomm platforms, site analytics tools, ad platforms, email platforms and 
personalization tools/concepts.
• Experience with digital and social media and/or with managing the associated agency.
• Ability to partner and work with cross-functional teams to align on priorities and opportunities and get stuff done.
• Passion to drive top-line growth.
• Proven ability to translate data into strategic recommendations.
• Comfort creating calendars and plans and driving to hit dates.
• Excitement around brand creation and its connection to great advertising and marketing.
• Strong technical and operational skills.
• Strong communication skills with the ability to present and discuss both analysis and strategy to executive management.

The Perks
• The Great responsibility.
• A fun-life balance.
• Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and 
passions.”
• Attractive financial package for top talent.

Reporting:
• Sr. E-Commerce Manager will directly report to VP E-Commerce of VGL.

Work Location:
• Jaipur, India

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Job Overview

  • Compensation

    ₹ 0 P/A
  • Level

    5
  • Location

    Jaipur, India
  • Experience

    12 Years
  • Qualification

    Graduation