• Conducting on-site and off-site analysis of SEO competitors.
• Using programs such as Google Analytics, SEM Rush to compile regular performance reports.
• Assisting the content team in the creation of high quality, informative SEO content.
• The creation of on-site and off-site SEO strategies
• Contributing to the company blog.
• Carrying out detailed keyword research according to the latest keyword strategies.
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
• Paying particular attention to any significant Google algorithmic changes.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.