Amazon Campaign Specialist

Amazon Campaign Specialist

ShopLC US

Jaipur India

janhavi.garg@vaibhavglobal.com

Posted : 11 months ago

VGL COMPANY OVERVIEW:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewellery, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitisation increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers..

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s strategy for mitigating climate change risks. We’re committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’ measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India.  United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

TJC OVERVIEW:

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

SHOPLC GERMANY OVERVIEW:

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/ .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

  1. Teamwork
  2. Honesty
  3. Commitment
  4. Passion
  5. Positive attitude

 

Role Intro: Amazon Campaign Specialist

As an Amazon Campaign Specialist, you will be responsible for developing and executing advertising campaigns on Amazon's advertising platform. You will work closely with the marketing and sales teams to ensure campaigns are executed to meet business objectives. You will also be responsible for analyzing campaign performance and optimizing campaigns for maximum return on investment.

Job Responsibilities:

  • Set up & manage Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets daily
  • Perform keywords, competitor research for each campaign
  • Maintain ACOS & TACOS along with maintaining overall sales
  • Provide complete and accurate data via bi-weekly, monthly reporting with Total sales, PPC sales, ACOS, TACOS etc.
  • Actively partner with operation teams to execute any changes or gather any information
  • Plan campaign strategy through planning, pulling data analysis
  • Identify Amazon search trends and improvement opportunities and develop process to implement into campaign strategies to drive ROI
  • Develop test plans before implementing any new change with monitoring results, and communicate to cross functional teams, including campaign budget, bid optimizations, A/B Split testing, and reporting
  • Make plan & execution for listing optimization on the basis of PPC items, analysis
  • Daily audits/update on all top selling product listings to ensure proper operation and optimization including product titles, bullet points, images, descriptions, pricing, keywords and other product details.
  • Remain up to date with Amazon’s best practices, new trends and platform updates
  • Continuously oversee and optimize product listings using strong knowledge of keyword research, Amazon Algorithm research, and product search rankings to ensure maximum exposure of our product Across the channel
  • Monitor and analyse ASIN performance, rankings, ratings, and customer reviews and make recommendations to enhance rankings and performance to drive sales.
  • Identify opportunities by keeping up with industry trends and competitive landscape
  • Work on other various tasks to assist team whenever needed
  • Experience on tools – Helium10, Scaleinsights, Amazon Brand Analytics etc.
  • Take ownership of task and execute end to end
  • Make availability as per requirement of the task

 

Requirement:

  • Bachelor's degree in marketing, advertising, or a related field.
  • 2+ years of experience in Amazon advertising or digital marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Proficiency in Microsoft Excel and experience with data analysis tools.
  • Familiarity with Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Knowledge of advertising best practices and industry trends.
  • Ability to manage multiple campaigns and priorities in a fast-paced environment.

 

The Perks

  • The Great responsibility.
  • A fun-life balance.
  • Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”
  • Attractive financial package for top talent.

Work Location:

  • Jaipur, India
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Job Overview

  • Compensation

    ₹ 400000 Yearly
  • Level

    3
  • Location

    Jaipur India
  • Experience

    2 Years
  • Qualification

    Graduation/Post Graduation
  • Work Mode:

  • Job Type: