Content Writer

Content Writer

VGL India

Jaipur

akanshabansal@vaibhavglobal.com

Posted : 8 months ago

VGL COMPANY OVERVIEW:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s strategy for mitigating climate change risks. We’re committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’ measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India.  United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

TJC OVERVIEW:

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

SHOPLC GERMANY OVERVIEW:

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/ .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

  1. Teamwork
  2. Honesty
  3. Commitment
  4. Passion
  5. Positive attitude

 

 

Role Intro - Content Writer 

 We are seeking an experienced and creative Content Writer with a specialized focus on the fashion and jewelry industries to join our team. The ideal candidate should have a proven track record in crafting captivating written content for both clothing and jewelry brands. In addition to exceptional writing skills, this role requires the ability to conceptualize and develop visual shoot ideas that resonate with audiences in both the US and UK markets.

 Job Responsibilities

  •  Content Creation: Produce high-quality written content tailored for fashion and jewelry niches, including     blog posts, articles, product descriptions, marketing materials, Ad content and ad copies. Capture the         essence of our brands and products through compelling storytelling.
  • Visual Shoot Ideas: Collaborate closely with creative teams to ideate and conceptualize visual shoot ideas that complement fashion and jewelry pieces. Your writing should be an integral part of the visual storytelling process.
  • Market Expertise: Leverage your deep understanding of both US and UK fashion and jewelry trends, ensuring that content resonates with the preferences and sensibilities of each market.
  • Cross-format Adaptation: Adapt your writing style to suit various formats, such as social media captions, email campaigns, and product descriptions, while maintaining a consistent brand voice.
  • SEO Optimization: Incorporate relevant keywords and meta tags into your content to enhance organic visibility on search engines.
  • Editing and Proofreading: Thoroughly review and edit your content to ensure accuracy, grammar perfection, and alignment with brand guidelines.
  • Collaboration: Collaborate with designers, photographers, and marketing teams to align content with visual elements and overarching brand strategies.
  • Experience Integration: Leverage your experience working with both clothing and jewelry brands to bring fresh perspectives and innovative content ideas to the table.
  • Content Calendar: Adhere to content schedules and deadlines to ensure timely and consistent delivery of content pieces.
  • Requirement :
  • Bachelor's degree in English, Journalism, Fashion, Marketing, or a related field (or equivalent work experience).
  • Proven experience as a Content Writer in the fashion and jewelry sectors, showcasing a portfolio that demonstrates your ability to create engaging content for both industries.
  • Experience in generating visual shoot ideas that align with brand aesthetics and resonate with target audiences.
  • Familiarity with SEO best practices and the ability to integrate keywords seamlessly into content.
  • Previous collaboration with US and UK brands, showcasing an understanding of the cultural nuances and preferences of both markets.
  • Exceptional writing, editing, and proofreading skills, with an impeccable command of grammar and style.
  • Proficiency in using content management systems and digital tools.
  • Creative mindset with the ability to generate fresh and innovative content ideas.
  • Strong organizational skills and attention to detail, coupled with effective time management.

The Perks :

  • A fun-life balance.
  • Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”
  • Attractive financial package for top talent
  • Work Location :
  • Jaipur, Rajasthan
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Job Overview

  • Compensation

    ₹ 450000 Yearly
  • Level

    3
  • Location

    Jaipur
  • Experience

    2 Years
  • Qualification

    Graduate/Postgraduate
  • Work Mode:

    Onsite
  • Job Type:

    Fulltime