Google Ads Specialist

Google Ads Specialist



Primary Responsibilities:

  • Build, launch, manage, test, scale & optimize various Google Campaigns.
  • Execute campaigns for different stages of buyer’s journey to drive conversions and engagement.
  • Find new opportunities to drive traffic & sales.
  • Extend the campaigns to Mobile, Video and Social
  • Optimize campaigns by refining keywords, ad copy, landing pages, and A/B tests.
  • Monitor budget and adjust bids to gain better ROI
  • Continuous monitoring of results and improving ads to increase Customer Acquisition and Conversion.
  • Analysing, tracking, and improving cost per acquisition, revenue per lead, campaign performance, daily ad spends, etc.
  • Analyse metrics, develop insights and improve campaigns performance and results using analytics took like Google Analytics.
  • Build and optimise audiences based on business requirements
  • Report results of ad campaigns on a daily basis.
  • Track KPIs to assess performance and pinpoint issues.
  • Recommend new strategies based on data and testing.
  • Manage advertising budget and provide clear reporting and direction on ad spend




  • Bachelor’s degree or equivalent, in any field
  • Digital Marketing Diploma or Certification Course from a reputed institution would be an add on
  • Google Ads Certification, if any
  • 5+ Years of experience in managing and executing Google campaigns primarily in shopping ads
  • You must have demonstrated experience in
    • Building Google Display, Smart Shopping Ads, Standard Shopping Ads, Discovery Campaigns, PPC Campaigns and YouTube Ads.
    • Direct, hands-on experience in managing large-scale, complex paid search campaigns.
    • Keyword Research.
    • Sound knowledge of GTM and Google Merchant center.
    • Effectively targeting based on custom audiences, interests, and demographics
    • Setting up conversion tracking for accurate tracking and reporting
    • Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
    • Knowledge of SEO and digital marketing concepts
    • Should have the knowledge to handle high-volume campaigns


Must Haves:


  • A self-starter, fast learner with a strong sense of ownership and an appetite for learning.
  • Strong work ethic, high integrity, and a team-player with positive attitude
  • Moderate to advanced Excel experience (pivot tables, graphs etc.)
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
  • An eye for good design and can create ad concepts quickly leveraging basic design thinking
  • Excellent communication skills in English
Apply for job

Job Overview

  • Compensation

    ₹ 500000 P/A
  • Level

  • Location

  • Experience

    5 Years
  • Qualification

    Bachelor's Degree